Project Description

On the occasion of the launch of the new Galaxy S21, Mindscape Studio and Cheil Centrade created for Samsung the first interactive virtual event in Romania.
The event was conceived as an interactive journey through four spectacular worlds, which let the viewer discover all that the latest device in the Galaxy series has to offer.
Thus, the public actively explored World of Content with Christina One, World of Wellness with Sorina Fredholm, World of Gaming with Maximilian Ioan, and World of Sharing with Mihai Jurca. All these worlds were connected by the duo formed by the presenter Cosmin Seleși and the Samsung expert Adrian Sterescu.
The event was opened by Tiberiu Dobre, Head of IM Division Samsung Romania and Bulgaria.

Explore the whole event here: